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Influencer Identification, Brand Marketers & the Growing Divide
Advocacy, acceleration of content creation and generating buzz around products and services are always at the top of the list for most brand Go-To-Market strategies. One consistent goal is to identify...
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Your Brand vs. Product on Facebook
Brands vs. Products on Facebook. This is a question I have been asked about many times. Is it better to have 1 brand location on Facebook or should I have multiple pages some dedicated to product....
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Social Turf War
During a recent iMedia Summit a simple question was asked to Bryan McCleary, Director of Public Relations, Procter & Gamble, Baby Care. “Who should own social strategy?” Brian’s response was...
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